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Cyro Xero

Rune Mage

Rave Atom








Since: 02-23-05
From: Minnesota!!

Since last post: 27 days
Last activity: 27 days
Posted on 11-18-08 04:35 AM Link | Quote
Here's an ad I ran into while checking my hotmail account. An article about how stores hook people into buying things. I already knew a few techniques they use, but some I didn't know about, and there are a couple that really do have a huge effect in causing an impulse buy. Go on, take a gander.

shopping
Katana

Dark Wizard
\"She said tonight...come on come on collide...see what I fire feels like..I bet its just like heaven.\"








Since: 08-15-04
From: Philadelphia, P.A.

Since last post: 1532 days
Last activity: 1349 days
Posted on 11-18-08 10:03 AM Link | Quote
I never really thought about the little things like that. Some of it I'm not so surprised. My sisters bitch about the money they end up spending whenever they go shopping, and I know they've fallen for most of that crapola.

**shrugs** I'm used to being broke...so I don't really thing I fall for that kinda stuff. I prolly would though if I knew I had money to spend...My weakness is color. If it's organized and colorful, then I want it. Or I notice it, thinking that I want something from that specific section. S'why I know I wouldn't stand a chance in arts and crafts stores. I always send my friends in for me.
Belial

Bazu








Since: 01-29-05
From: New Zealand

Since last post: 4342 days
Last activity: 3956 days
Posted on 11-18-08 01:14 PM Link | Quote
It's true!!! lol. A lot of those tactics are used at the bookstore I work at. Except the "higher priced item at eye level." And the inexpensive items being crammed between the expensive. And it's true, our customer service desk IS far away from both exits (in the middle). hah.
Astrophel
Fear will kill your mind and steal your love as sure as anything;
Fear will rob you blind and make you numb to others suffering








Since: 10-03-04
From: Azul Lux Orbital, Kirin Beta

Since last post: 2457 days
Last activity: 1308 days
Posted on 11-18-08 01:55 PM Link | Quote
4. Impulse-oriented items are near the checkouts. Stores stock the latest DVD releases and "froth" magazines there, along with overpriced beverages and candy.


You're damn right they're overpriced.

At the Dollar General I work at, here's the prices:

2 liter GeneriCola (that's not the name, but I wish it was): $0.75
2 liter Coke, Pepsi, Etc.: $1.15
20 oz. Coke, Pepsi, Etc., near the register: $1.25

If you're not seeing the problem, look at the sizes.

Also:

10. At the checkout, rethink everything you put in your cart -- and don't hesitate to hand an item to the cashier and say you've changed your mind. Many people seem to have a guilt, or obligation, to buy an item that they've put into their cart. Don't. You're the customer -- you have the right to choose whether to buy. If you find something you don't want to buy, tell the cashier and don't buy it.

Do those of us who work at the store a favor and put it back yourself. If we get bogged down dealing with people changing their minds and making us put their crap back, we get bitched at when we don't get everything else done on time.

It's not such a problem at the Dollar General, since it's such a small store that even with only two people working at a time, putting something back doesn't take much time. But in a bigger store like a Martin's or a Wal-Mart, there's no way the cashier's going to be able to put it back, and no guarantee they can catch someone else who will. Who'd put it back? The stockers aren't usually there in the afternoon and evening, the cleaning people are usually too busy, y'know, cleaning...

'course, if people would just stick to their lists...

(Last edited by Astrophel on 11-18-08 01:59 PM)
Belial

Bazu








Since: 01-29-05
From: New Zealand

Since last post: 4342 days
Last activity: 3956 days
Posted on 11-18-08 04:15 PM Link | Quote
Originally posted by Astrophel
4.But in a bigger store like a Martin's or a Wal-Mart, there's no way the cashier's going to be able to put it back, and no guarantee they can catch someone else who will. Who'd put it back? The stockers aren't usually there in the afternoon and evening, the cleaning people are usually too busy, y'know, cleaning...


Bigger stores such as Wal-Mart and Target, etc have positions where people strictly walk around the store asking customers if they need help while doing "go-backs" which is generally putting misplaced merchandise where it belongs.


(Last edited by Belial on 11-18-08 04:15 PM)
Astrophel
Fear will kill your mind and steal your love as sure as anything;
Fear will rob you blind and make you numb to others suffering








Since: 10-03-04
From: Azul Lux Orbital, Kirin Beta

Since last post: 2457 days
Last activity: 1308 days
Posted on 11-18-08 07:46 PM Link | Quote
I can say from experience Martin's didn't... the baggers did that. The baggers also had to get the carts, and sometimes (every freaking day, in my case) had to gather the trash and clean the floors. This on top of, y'know, bagging groceries, and anything else the managers needed done (I also restocked the milk section and helped rearrange the seasonal aisles once).

I'd say we had better things to do than put shit back where it was supposed to go.

I don't know exactly how big the store was, but it had 23 aisles, as well as a produce section that was approximately three aisles wide. Even after working there for seven months, I didn't know where a lot of the crap we sold was actually supposed to go.

(Last edited by Astrophel on 11-18-08 07:48 PM)
Cteno

Super Shotgun
Moderator








Since: 01-11-05

Since last post: 69 days
Last activity: 67 days
Posted on 11-19-08 12:27 AM Link | Quote
10. At the checkout, rethink everything you put in your cart -- and don't hesitate to hand an item to the cashier and say you've changed your mind. Many people seem to have a guilt, or obligation, to buy an item that they've put into their cart. Don't. You're the customer -- you have the right to choose whether to buy. If you find something you don't want to buy, tell the cashier and don't buy it.

God, I wish customers knew that at WinCo! Not only will they stash crap RIGHT UNDER THE CONVEYOR BELT, but the items stashed are usually perishable! What, too embarrassed to say, "I don't want this after all"?
Astrophel
Fear will kill your mind and steal your love as sure as anything;
Fear will rob you blind and make you numb to others suffering








Since: 10-03-04
From: Azul Lux Orbital, Kirin Beta

Since last post: 2457 days
Last activity: 1308 days
Posted on 11-19-08 08:28 PM Link | Quote
Originally posted by Valhalla
God, I wish customers knew that at WinCo! Not only will they stash crap RIGHT UNDER THE CONVEYOR BELT, but the items stashed are usually perishable! What, too embarrassed to say, "I don't want this after all"?

This may be why there isn't anywhere under the conveyor belts that customers can access at the stores I've been to.

They put the perishables on the shelves or in the wrong cooler instead.
Cteno

Super Shotgun
Moderator








Since: 01-11-05

Since last post: 69 days
Last activity: 67 days
Posted on 11-20-08 11:48 PM Link | Quote
There's about 2 feet of space on the end of the belts. The option of sandwiching the stuff between 2 magazines never seems to fail either.
Elara

Divine Mamkute
Dark Elf Goddess
Chaos Imp
Penguins Fan
Ms. Invisable








Since: 08-15-04
From: Ferelden

Since last post: 77 days
Last activity: 77 days
Posted on 11-24-08 11:24 AM Link | Quote
Wow, that is just sad.

And Astrophel, I totally agree with you on the soda thing. Once though I found 20oz. Wild cherry pepsi at the 99 cent only store and was in happy land. Clearly I need to quit drinking soda.
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